Royal LePage launches new mobile site

Site to feature homeowner and agent insight on listings, neighbourhoods

TORONTO,ON, November 2, 2011 – Royal LePage Real Estate Services today launched an innovative new mobile website, developed for Android, iPhone and BlackBerry mobile devices. With a user-friendly, app-like feel, the site will provide information on Royal LePage listings across Canada, as well as a wide range of neighbourhood information. Most notably, the site will include comments from those who know the listings and neighbourhoods best – the homes’ current owners and real estate agents.

“Buying a home is often the largest financial decision Canadians will make in their lifetime,” said Phil Soper, president and chief executive, Royal LePage Real Estate Services. “To help prospective buyers make informed decisions, our new mobile site allows users to gain extra insights from the seller about their home and comments from the agent about the neighbourhood.”

“While it will take some time to get the seller and agent comments populated, we have many advanced features to serve as the backbone for the mobile site,” added Soper.

In what Royal LePage has coined “Neighbourhood Navigator,” seller and agent comments will combine with neighbourhood “walkability scores” and consumer rankings of nearby businesses to provide valuable insights for users. In addition to cross-Canada property searching, the mobile website takes advantage of a user’s GPS location to locate nearby open houses and neighbourhood amenities including schools, banks, grocery stores, restaurants and cafes. The site also offers users the ability to contact the listing agent or find a nearby Royal LePage office.

Two examples of cities that have been pre-populating or piloting the seller and agent comments are Kelowna, BC and Gatineau, QC. Listings that feature seller or agent comments appear as “Info Plus” listings.

“The future is mobile and we’re pleased to offer homebuyers and sellers the ability to access valuable real estate information right from their mobile devices,” added Soper.

For further information, please contact:

Michael Gotzamanis
Fleishman-Hillard Canada